We at Pearl Fukui and its affiliates take your personal data and privacy very seriously. We know how important it is to protect your personal data. We pledge to comply with the Personal Data (Privacy) Ordinance (Cap. 486) (hereinafter referred to as the " PDPO ") as amended from time to time to protect personal data. The terms of this Privacy Statement may be updated, revised, changed and modified from time to time as we deem necessary, and the latest version is uploaded on our website http://www.thepearlfarm.com.hk (hereinafter referred to as the " Corporate Website "). Any reference to "we", "us" and "our" in these terms refers to Pearl Fukui and our affiliates. Please read this Privacy Statement carefully to understand how we will handle your personal data.

By providing us with your personal data (including registering as a customer or member of our sales and marketing programs or any other programs owned, managed and/or controlled by us, registering for any of our events, participating in our interactive services, or contacting us in any way), you accept the terms of this Privacy Statement and consent to our collection and use of your personal data in accordance with the provisions of this Privacy Statement.

1. How and what personal data do we collect?

(i) Sources of Personal Data

The type of personal data we collect will depend on the nature of your dealings with us. We may collect your personal data from:

1. When you register to become a member of any of our customer or sales and marketing programmes or any other programmes owned, managed and/or controlled by us;
2. when you register to use or enter information into any of our interactive services (for example, our blogs and forums);
3. When you sign up for any of our events;
4. When you purchase goods and services from us or use the goods or services we provide;
5. When you contact us and;
6. When you use this Corporate Website, other websites operated by our affiliated companies (collectively, “ Affiliate Websites ” and, together with the Corporate Website, the “Websites”), or our official pages on social platforms such as Facebook.

(ii) Types of Personal Data We Collect

We may collect the following information from you, which may include personal data as specified by the PDPO:

1. Household registration information, including: your name, gender, month and day of birth, age category, title, contact number (telephone, fax, mobile phone), postal address and email address;
2. Payment details, transaction and credit card details (if you purchase something from us);
3. Shipping information (if you purchase from us);
4. Records of communications between you and us; and
5. Optional information about your marital status, occupation, personal monthly income, personal or professional interests, demographics, experience with our products and services and contact preferences in order to provide you with further information about our products and services.

All information we collect about you may be combined with other information we currently hold about you.

Please note that most of the products and services, information and sales and marketing materials provided on our website or otherwise are not intended for children under the age of 13. If you are under the age of 13, you must obtain the consent of your parent or guardian before providing us with any of your personal data.

2. How do we use personal data?

If you provide us with any personal data, you will be deemed to authorize us to collect, retain and use your personal data for the following purposes:

1. To provide you with our various products and services, including: sending you sales and marketing, event information and online shopping products and services;
2. Joint promotional activities related to the following goods, services and/or businesses, including: notifying you of sales and marketing offers and sending you information about our company's sales and marketing promotions or activities:
3. Process your application for membership in any of our programmes and maintain and administer your membership;
4. To provide you with compensation, vouchers or services under any of our programs;
5. Handle and follow up on customer service calls, inquiries and complaints;
6. To send you administrative notices and communications regarding your use of our website and to respond to your inquiries or requests;
7. To conduct research or statistical analysis to further improve our products and services and for sales and marketing purposes;
8. To verify your identity and eligibility to participate in our programs;
9. to obtain statistics about website users in order to analyse usage of our website and to help its further development;
10. Provide you with a login number for using our website; and
11. Disclosures required by law.

Although you are not obliged to provide the personal data we request, if you choose not to provide the information we request, we may not be able to provide you with information, sales and marketing materials about our products and services or our business partners.

3. You receive marketing materials from us

As described above, based on the name and contact details you provide to us, we may from time to time send you sales and marketing materials and information about our or our business partners’ products and services in accordance with paragraphs 2(a) and 2(b) above. However, we will not use your personal information without your consent. We have implemented appropriate measures to allow you to “opt out” of receiving such sales and marketing materials when you provide us with your personal information.

Please note that you can object to such use of your personal data at any time. If you do not want us to retain your personal data for this purpose, you can specify your wish to "opt out" in any marketing email we send you by clicking the "opt-out" box on the relevant membership application or registration form, clicking the unsubscribe link, or calling our hotline at (+852) 2723.2617 or contacting us by email at info@thepearlfarm.com.hk .

4. Will your personal data be provided to others?

We will not sell or rent your personal information to third parties including our business partners, or trade your personal information with third parties including our business partners. However, we may disclose or transfer your personal information to the following third parties in the following circumstances:

1. Third-party product and service providers we employ to assist us in providing services to you (including: market analysis and research, data recording, customer data management, sending sales and marketing information, merchandise rewards, gift certificates and customer service) (" Third-Party Service Providers "). Our third-party service providers will be bound by confidentiality agreements and must not use your personal data for their own private purposes (including direct marketing) in accordance with the purposes in paragraph 2 above; and
2. Courts of competent jurisdiction, law enforcement agencies and/or legal bodies to enforce applicable laws and regulations and protect our legal rights.

5. Retention of your personal data

We retain personal data for the purpose for which we have used or are to use it as specified in paragraph 2 above. We will not retain your personal data for longer than necessary. We will delete unnecessary personal data from our systems in accordance with our internal procedures.

6. Security

Protecting your personal data collected is a priority for us. We will always work hard to ensure that your personal data will be protected and prevent unauthorized access to personal data. Our headquarters is in Hong Kong. Your personal data may be accessed by us in Hong Kong or other parts of the world or transferred by us to any third party listed in paragraph 3 for access by such third party. Such personal data can only be accessed by ourselves or the third party personnel listed in paragraph 4 for the purposes listed in paragraph 2, and such personnel will be instructed to comply with the confidentiality obligations and the terms of this Privacy Statement when accessing such personal data.

Although we will do our best to protect and ensure the security of your personal data, we cannot guarantee the security of your personal data transmitted over the Internet or any telecommunications network.

7. Use of cookies and links to other websites

(i) Cookies

We do not collect any personally identifiable information from you when you visit and browse this website (unless you provide that information to us), but we do use cookies to review how often you visit our website and tailor our services to your needs, estimate the number of visitors, measure the popularity of various parts of our website, review user progress and entry and exit times for our sales and marketing activities, and measure user traffic patterns. Information and data collected by cookies will not be disclosed to anyone except the third parties listed in paragraph 4.

Most web browsers are automatically set to accept cookies, but you can usually change your browser settings to prevent automatic acceptance. If you choose not to use cookies, you may not be able to take full advantage of our website. For more information about cookies and how to opt out of cookies, please refer to www.allaboutcookies.org .

(ii) Links to other websites

To provide you with more information, our website may provide links to other websites. When you visit these linked websites or use their services, these websites may collect your personal data. When you decide to click on any advertisement or hyperlink on our website that grants you access to another website, your personal data may be exposed on these other websites.

This privacy statement applies only to our website. It does not apply to any third party websites or other websites accessed by clicking on a hyperlink from our website, in which case we are not responsible for providing your personal data to third parties. Please ensure that you read the privacy policies of such other websites.

8. Review and Correction

You may request access to and request us to modify your personal data stored in our records at any time. If you wish to exercise your rights, please contact us by email at info@thepearlfarm.com.hk

If you wish to access or modify your personal data, we may ask you to provide personal details to verify your identity. We will try to respond to your request within 40 days and may charge you a reasonable fee for doing so.

9. Query

If you have any questions about this Privacy Statement, please contact us by email at info@thepearlfarm.com.hk .